3 Tips to Avoid Business Failure

What does it mean to bounce back from a business failure? It may define differently for all of us because each of our experiences are unique in itself. Black Enterprise magazine has an article that is worth reading and Kevin D. Johnson, provides entrepreneurs and small business owners with 3 Tips to Avoid Business Failure:

1. ​Entrepreneurs must conduct business thorough customer discovery. Don't focus on your product; focus on what the customer needs.
2. Companies led by people who are arrogant, passionless, untrustworthy, or unprepared are prone to fail. This is truer for early-stage companies
3. Find an advocate who will actively support your business. He or she will not only give you advice, but also will bring you business.

The secret to having it all is believing you already do." - Unknown