As a small to mid-size business the relationships you cultivate with customers are a key aspect to differentiating you from your competitors. From the beginning, customers should know the culture you are building is designed to build long-term relationships with them. This not only builds trusting relationships but it also lets them know you are not out for the quick sale, your professionalism and experience is prepared to solve their problems.
As you well know and have heard repeatedly, customers by from who they like and trust. If you are a solopreneur this to you being responsible for building the customer relationships but if you have a support team and/or staff, it is your responsibility to train and prepare them for solving customer problems.
A small business can take advantage of its smallness to service the customer at exceptionally high levels. Customer service is one of the key aspects, which when done right, can take your business to the top.
Service them in the best way possible by starting with these three great tips.
1. Build a system
The customer service delivered should be consistent amongst all customers every time not just one. For this to happen you need the right systems and processes in place.
2. Employees with the right attitude
A vital element of great customer service starts with having the proper skill set to interact with customers on a consistent basis. This interaction can be via email, face to face or on the telephone and either way should not matter because the attitude of management and staff should create the positive impression.
3. Strive to offer the best customer service
To achieve goals for being known as a business who puts their customer needs forefront starts by example. As a business owner, the support team or staff will follow suit with what they see and is expected. Create a customer service guide for your business that outlines the deliverables and expectations when engaging with customers. This will show new staff what type of business they have joined and how much commitment and willingness to go the extra mile is expected.
Align your mission and brand with service and stay consistent, customers will reward you with loyalty and referrals.
Schedule your free consultation with our firm today, your new and existing customers will benefit from the change and growth in your business guidelines.
Planning is a key tool to any business when just getting started and when planning to grow. It becomes essential to review your business plan to ensure business activities are meeting business needs.
A business plan is a guide – a roadmap for your business that outlines goals and details of how you plan to achieve those goals. Developing a business plan may seem scary and overwhelming but keep in mind that it does not have to be a long and formal document, like a college thesis. This process is much less daunting than it used to be. When getting started be prepared to keep it concise and short. By keeping it short than you are more than likely to reference back to the document when it comes time to make changes and refine it over time.
If you know your business and are passionate about it, writing a business plan and then leveraging your plan for growth will be easy breezy. Think about it like this, if you have ever jotted down a business idea on a napkin, in a journal or as a research paper with a few task to be accomplished, then you have written a business plan, or at least a very basic one.
As a new business, a business plan can help you clarify meaningful pieces, like expense budges and tasks. Existing businesses will use a plan to help manage and steer the business. Business owners may use a plan to reinforce strategy, manage responsibilities and goals or plan resources including cash flow.
Now it is time for you to jump start your plan:
1. Executive Summary
This is an over of your business and your plans.
This provides a quick review of the company’s legal structure and location, as well as some background on the company’s history.
3.Products and services
This will bring clarity to what you will be selling and how are you solving a problem.
This will outline who you are selling to.
5.Marketing and sales plan
This will describe how you are going to reach your target market.
This will provide a financial forecast to your business. Will include monthly projections for the first 12 months and then annual projections for the remaining three to five years.
If you do not plan in your business, you are planning to fail! Our firm can support your business with the initial development or revision of your business plan. Let us know when you are ready to get started!
You can schedule your no obligation consultation with us today.
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